Indeed, over the past few years, we’ve seen Google, Apple, Airbnb, and even Coca-Cola all develop their own typefaces–most of which are spiritually similar to Helvetica–for a world in which text needs to scale from tiny to giant without breaking a sweat. It’s a typeface Apple actually used in iOS and MacOS for a brief period before it created its own San Francisco typeface that has since taken over its platforms. Most notably, it would be digitized in 1983 as Neue Helvetica. Monotoype would refine Neue Helvetica (aka Helvetica Neue) as our digital tools evolved and the needs of displaying text did alongside them. It’s gone through several iterations over the years. Helvetica Now Micro Italic Version 1.20 font (Font family name: Helvetica Now Micro Font style name: Italic), 546 characters in total. Helvetica Now isn’t the typeface’s first major update. The trifecta of micro, display, and text really do feel like they cover everything. Try as I might, I couldn’t break the font. Helvetica Neue, Helvetica Neue Cond, Helvetica Neue Cond Bold, Helvetica Neue Cond BoldItalic, Helvetica Neue Cond Italic, Helvetica Neue Condensed Black, Helvetica Neue Cyr-Black, Helvetica Neue. The font combines the perfect balance of white (counter-shape inside the letters) and black, because of this, each word looks. Playing with all of these options on Monotype’s own demo site, cranking up and down the sizes and weights, the typeface feels less like the buttoned up Helvetica you know–which often doesn’t look as wonderful on the screen as you might imagine it in your head–and more like the typographical equivalent of a self-healing cutting board. Helvetica Now 2019 Helvetica Now MICRO FONT-FAMILY DOWNLOAD: Helvetica Now MICRO (ALL PACK) Why is it so popular The text, both small and large, is very pleasing to the eye, so it’s reading process is simple and easy. I don’t mean to be overly dramatic about it, but the first proof that we pulled off Helvetica Now micro was one of those moments of my life. There are now more open apertures, wider forms, a larger x-height, open spacing, larger. Helvetica Now Micro helps solve the decades-old spacing and legibility shortcomings of single-master versions of the family at the smallest sizes (4- to 7-points). On top of that, Now features a slew of different weights from very thin to quite bold. The Helvetica Now typeface is available in three optical sizes Micro, Display and Text. “Helvetica Now Micro solves the decades-old spacing and legibility shortcomings” of Helvetica, by splitting the single typeface into three, says Charles Nix, type director at Monotype.